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iSquare

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 iSquare

As official distributor of Apple products in Greece and Cyprus, iSquare is active since 2009 in the distribution of high technology products, along with the design and the provision of solutions and services associated with Apple technologies.

iSquare creates and offers a complete ecosystem of Apple products and services, in order to bring Greek and Cypriot consumers and businesses closer to the philosophy of Apple.

The company creates an extensive sales network with full coverage, improves Apple product s and solutions support services and supports an innovative network of stores exclusively for Apple products (APR-Apple Premium Resellers).

Additionally, iSquare enriches the Apple ecosystem with applications, solutions, peripherals and products from reputable international companies in order to maximize the value of offered goods and consumer usability.

Activities

In order to increase the market penetration of Apple solutions and products in Greece and Cyprus, iSquare focuses in particular on the following segments, which Apple targets with applications and services that complement its products:

  • The consumer market, through the distribution of Mac computers, iPads and iPods, along with other devices and applications that aim to satisfy all user needs relating to communication, data processing and information access, anytime and anywhere.
  • SMEs, through the distribution of Mac computers and applications which meet the needs of the business market.
  • Training, with equipment, applications and services specifically geared to this activity.
  • Photography and video, with equipment and specialized professional applications such as the award-winning software suites Final Cut Studio & Aperture.
  • Music, with equipment and specialized professional applications such as the Logic Studio program suite.
  • CAD, with equipment and specialized applications.
  • Graphic Arts, with equipment and specialized applications.
Strategic Orientation

iSquare’s strategic goal is to increase Apple’s market share by effectively promoting its solutions and products in Greece and Cyprus.

Carrying out appropriate investments aimed at expanding its sales network for products and solutions, while at the same time reinforcing the existing network, iSquare focuses on the following activities:

  • Establishing new stores exclusively for the distribution of Apple products, along the lines of Apple Premium Resellers.
  • Developing and upgrading cooperation with retail chain stores to optimize the promotion of Apple products among the general consumer public.
  • Supporting Apple Authorized Resellers active in specialized markets to help them better consolidate their position in these and new markets and maximize sales of products addressed to professionals.
  • Developing cooperation in the sector of integrated solutions and complex projects.
  • Attracting new business cooperation to promote Apple software and peripherals.
Certifications

iSquare is certified by ISO 9001:2008 for the following services:

  • Trade of Apple Products, Software and Peripherals.

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